E-mail: If your site offers different content to users in different languages, countries, or regions, you can optimize Google Search results for your site.
A multilingual website is any website that offers content in more than one language. For example, a Canadian business with English and French versions of its site. Google Search tries to find pages that match the language of the searcher.
A multi-regional website is one that explicitly targets users in different countries. For example, a product manufacturer that ships to both Canada and the United States. Google Search tries to find the right locale page for the searcher.
How to manage your multilingual SEO:
- Plan out your strategy
The first step in optimizing your site for international readers is to ensure you have a strategy in place before you get started. The process can be complicated at times, and if you don’t know what you’re doing, you can get lost quickly.
To start things off, figure out where your current traffic is coming from. If you already have a large international audience, you should start with that country first.
To find out what countries you’re already reaching, go into Google Analytics and click on Audience.
- Use different URLs for different language versions
Google recommends using different URLs for each language version of a page rather than using cookies or browser settings to adjust the content language on the page. If you use different URLs for different languages, use hreflang annotations to help Google search results link to the correct language version of a page.
If you prefer to dynamically change content or reroute the user based on language settings, be aware that Google might not find and crawl all your variations. This is because the Googlebot crawler usually originates from the USA. In addition, the crawler sends HTTP requests without setting Accept-Language in the request header.
- Detect the language correctly
If you’re just getting started with different locations and languages for your website, you might think the smart thing is to automatically redirect users to the language for their country. While this seems like the simplest solution, it really isn’t very accurate. Countries have a huge variety of languages, and it’s a bad idea to assume one’s language based on one’s location.
To get the most out of your Multilingual website, hire a professional for multilingual SEO. They can do it efficiently and enhance your business revenue.