E-mail: If you’re looking to expand your business, translating your website is always a good idea. After all, it grants you access to a broader target audience, gives you an edge over your competitors, and ultimately boosts your conversions, as people are more likely going to trust you if the content of your website is written in their native language.
Now, if that doesn’t seem convincing enough for you, there’s one more benefit that having a multilingual website can bring: improving your search engine rankings. You can boost your SEO simply by making your website available in multiple languages.
What is multilingual SEO?
You know that you need to work on your multilingual SEO but what actually is it? Multilingual SEO is the practice of optimizing your website content to rank for multiple languages and locations. For example, if you want to market your product or services in France, it would be a great idea to translate your content to French. Although English is a widely-used language in the world, you don’t want to miss out on the chance to market your business to non-English speakers.
Here are some of the perks of using multiregional SEO on your small business:
- You can easily expand your business internationally and partner with other businesses.
- You can discover an underserved customer base in other countries that your competitors may have overlooked.
- You can increase your website traffic by targeting other regions and countries.
- You will not miss out on the chance of connecting with interested customers outside your initial target location.
How can a multilingual campaign help promote websites?
As you have probably guessed by now, translation is the key to multilingual SEO. The first step, of course, is the localization of your content. Next is promotion. When you promote websites successfully, it will boost your traffic and visibility in search engines. This way, your audiences can easily navigate your site to see the services or products that you offer. But how is it actually possible when using a multilingual SEO?
1. Layout a plan for your SEO strategy
The first one promoting your website through a multilingual strategy is by planning everything out. It is easy to get lost when you’re already on your journey so it will be important that you have a layout of your strategies.
2. Use dedicated URLs
One of the most common issues that multilingual sites encounter is the duplication of their content. When Google detects duplicate contents on your page, it will be difficult for them to identify which is the original copy and may cause issues in ranking.
3. Translate your meta-data
If you are planning to translate and localize your website content, don’t forget to do the same on your meta-data. It includes localizing your title tags, meta description, and meta keywords.
4. Partner with translation agencies
If you want a more accurate translation and localization of your contents and metadata, it is best to partner with a translation agency that specializes in this sector.